The Challenge

Getting information about new products and/ or services across is one of the greatest challenges of mankind. Since meaningful information is the key to progress, an organization’s success often depends on its ability to communicate.

Simultaneously the time to market is rapidly shrinking. This means that marketing and sales departments have to explain and sell their increasingly more complex products to an increasingly more educated and globally distributed, Internet-ready customer base at a competitive price and in a short time.

In other words we have to continuously learn, create and simultaneously market.

On the top of all this the Internet is changing everything. Companies are selling their products directly to well informed customers over the web 24 hours a day, 7 days a week.

Professor Ranky's Solution: The Virtual Product Demo in 3D

The Virtual Product Demonstrator is an interactive multimedia, open source, 3DVR web enabled program that promotes the fact that Case Based Learning and Case Based Marketing go hand-in-hand, and electronically support a variety of fields and collaborative interests, including the following:

• Marketing and sales engineers to demonstrate their products in an interactive and non-linear fashion. (Remember those marketing CDs that you cannot stop... and they just tell the story they want to hammer into you, versus what you are really interested in...and you cannot stop them and jump somewhere else...frustrated? Well, our solution is web-browser readable, interactive multimedia with high quality interactive videos and optional 3DVR objects that you can interrogate, and 360 degree virtual tours that are fascinating and often incredible!)
• Potential customers to learn about products/ processes/ systems and potential buyers to review them in-depth.
• Technicians and operators to learn about processes and products.
• Marketing engineers to focus on the best probable deals, put all their resources and prioritize them using seamlessly shared marketing information in interactive 3DVR multimedia format accross a global sales team.
• Undergraduate and graduate engineering, management and computer science students to understand and learn from integrated product and process issues by enjoying interactive, real cases presented by real experts, whom they can actually e-mail and feed back their comments.
• Product design and manufacturing engineers, system integrators, marketing and sales engineers to analyze and learn innovation, collaborative design, system integration, maintenance and other challenges that the virtual demonstration of such products can collect, as well as
• Allow manufacturers/ marketing and sales engineers to create sophisticated customized presentations and Virtual Product Demonstrations that can be built easily, and can be customized in a very short time. This will enable them to close deals quicker and simultaneously increase customer satisfaction.
• As a result, the competitive advantage gained is enormous because for a company empowered with the VPD tool-set the time it will take to demonstrate and market a new product on the Internet, or via CD-ROMs and DVDs will collapse to that of the fraction it takes and costs without it. This will result in retaining satisfied customers, who can become virtual members of the next product design team! (Again, we are all in the same boat... even if some of it is virtual).

Furthermore with the added product intelligence gathered from customers, and potential customers, innovation will accelerate and designs and services will improve because everybody will learn from the focused and targeted market intelligence feedback.