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E-Commerce, Implementing Global Marketing Strategies by B. O. Szuprowicz, Computer Technology Research Corp., (http://www.ctrcorp.com), 1999, 240 pp., ISBN 1-56607-065-1 (Unfortunately no CD or other media enclosed containing the mentioned URLs in the book).

Audience: Executives, engineering and IT managers interested in learning about e-commerce and some applications. No IT background is required to follow this easy-to-read text.

Contents & Review: This good book covers a management oriented overview of e-commerce basics and applications; in more detail: the interactive, web-enabled enterprise, B2B (business to business) e-commerce, e-commerce business reality in the global marketplace, trends towards supply chain integration, the RosettaNet standards initiative, catalog-based purchasing, digital money concepts, security and legal issues, e-commerce benefits and drawbacks, marketing strategies, e-commerce communities over the web, on-line directories and community development tools, e-commerce services: BITS, CyberSource, iMall, Market Wave, ORACLE, and others. E-commerce intermediaries, desirable characteristics and examples. Detailed (management level) discussion on e-commerce development tools. On-line services discussed with examples, including: financial services, real-estate, travel, transportation, automotive, procurement, publishing, entertainment, healthcare, professional services and retail opportunities.

The conclusion of the book is that the current mostly passive Internet is rapidly turning into networked virtual shops. This is because US on-line trade will reach $1.3 trillion by 2002, surpassing 9% of total US business sales.

Unfortunately there is no Appendix that could contain all the URLs mentioned in the book in print as well as electronically.

A sample page scanned from the book: